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Branding and Digital Marketing This week’s #SundayMusings is dedicated to all the dads out there as we celebrate Father’s Day with a little Father’s Day branding summary. Here are a few write-ups from around the web that caught my attention regarding today’s holiday here in the US.

#1 – “ ” – via brandchannel.com Premise: With today’s holiday, brands have been rolling out their Father’s Day advertisements trying to breakthrough the clutter. Brandchannel has put together a slew of these ads in this one write-up for you to compare and contrast which brands are using the right messaging and which aren’t. Thoughts: Angel Soft took a unique way of celebrating Father’s Day, that’s for sure. These Dove Men+Care ads for various holidays have been really, really good in recent months. But the winner probably goes to Goody Hair #2 – “ ” via Twitter’s Blog Premise: Twitter’s blog put together a bit of text analytics behind Twitter profiles. About 2.5 million profiles have “Dad” or “Father” in their profile and their analytics team took a look at tweets that included content on fatherhood-related topics.

Thoughts: One of the items that I like most about the Twitter blog is that they pull in their own tools and tricks without being very “salesy” in the approach. This week’s Father’s Day write-up adds a nice touch with the inclusion of a number of fatherhood tweets from users.

I will have to agree with #1 on the “Fatherhood is ” list here. #3 – “ ” via AdWeek.com Premise: Y&R did a little research on the modern dad and put together the appended infographic in this write-up on what brands are driving the strongest levels of interest with this audience. Spoiler alert: Apple has two of the top five brands on this list with “Apple” itself at the top and the “iPad” rounding out the top five.

Thoughts: I have to say that beyond Netflix, there isn’t a single other brand in the top ten that I have any interest in. Completely understand why Apple is on the list, though it would be nice to see Android break the top ten list here. Not to be a stickler, but do you see the typo in the infographic? This type of stuff drives me crazy. #4 – “ ” via DannyBrown.me Premise: Interesting read from Danny Brown on pushing out the Hallmark “Father of the Year” slogans and such and that how our kids turn out is really what will ultimately drive how you are viewed as a parent down the line. Bot Programs For Eq2 Crafting. Thoughts: I wasn’t sure if this was a rant at first against Hallmark, but I then read the comments to the article and it all fell together for me.

Danny does a great job of engaging with his audience and addressing their commentary. At the very least, some food for thought as you go about your Father’s Day! Tweet of the Week: In honor of, all 30 clubs will devote the day to celebrating fathers and increasing awareness of prostate cancer. — MLB (@MLB) MLB, along with most national sports these days, do a nice job of raising awareness for various diseases, events, and such as their respective season progresses. A nice effort here from MLB to celebrate dads but also raise a little awareness and salience for prostate cancer.

For those of you heading to the ballpark on Sunday, look for the blue ribbon decals throughout the park for these efforts. Have a great Sunday / Father’s Day and hope you enjoyed our Father’s Day #SundayMusings! It is that time again! Last weekend’s Super Bowl XLIX managed to break the preceding year’s viewership record, drawing 114.5 million viewers vs. Last year’s 112.2 million. This year’s Super Bowl was one for the ages, even if my favorite team lost in heartbreaking fashion.

That also meant that more people were still glued to their TV as the game wore on and the brands that spent money for advertising late in the game got what they paid for – attention. As we have done in the past ( & ), here is my Super Bowl ad review from a panel of one. One important caveat for this year’s countdown – there are two countdowns here.

Welcoming a newborn to the family in mid 2014 leads to a complete bias for the sappy ‘Dad’ commercials. So I’m ranking those separately. They would be at or near the top of the regular countdown. Aside from the Seahawks pulling on heart strings, the ads in the “second countdown” below also led to me needing to call my own timeouts. The overall countdown. Sunday Musings w/ Shore Branding – The Super Bowl Edition!

(Photo credit: MixedNutsAndLove.deviantart.com) Welcome to a Super Bowl edition of #SundayMusings! With some skin in the game for the second year in a row, the nerves are a little shot, as the Seattle Seahawks look to become the first team in a decade to win two Super Bowls in a row. Ironically, the last team to do so is their opponent later today, the New England Patriots. Let’s take a look at the top Super Bowl-related stories that have caught my attention over the past few weeks in branding and advertising.

Next weekend will be our third annual Super Bowl ad review, an article I have thoroughly enjoyed writing the first two times around! With that in mind, I’m trying to avoid picking articles that have highlighted some of the early newsmaking ads.

#1 – “ ” – via AdWeek.com Premise: A $4.5 million dollar ad spend will get you less than 50% of your audience’s engagement, according to Brand Keys 13th Annual Super Bowl Ad Engagement survey. Interviewing 2,705 people that intend to watch the Super Bowl the projected big winners include the likes of Super Bowl regulars like Doritos, GoDaddy, and others such as Skittles. Two of the bigger brands to annually invest in Super Bowl ads – McDonald’s and Budweiser – don’t score well on building engagement. Thoughts: Interesting “copy testing” like research ahead of the Super Bowl. You have to wonder how deflating it is to spend all of this money and hear news like this about a negatively received ad before it even airs later today.

Here’s to the PDF directly from Brand Keys and the article from AdWeek includes a matrix that measures Engagement and Entertainment across the brand’s ads. Sunday Musings w/ Shore Branding – Happy New Year / 2015! (Credit: wallpaperput.com) Happy new year everyone and welcome to the first #SundayMusings of 2015!

I hope everyone had a great, safe holiday season and that you are ready to make 2015 bigger and better! Why not start with the top stories that caught my eye in branding and digital marketing as they relate to entering the new year? Done and done #1 – “ ” – via Forbes.com Premise: “Content marketing” continues to grow. The author has spent time in the past putting together predictions and outcomes of content marketing (links within the article). Now he takes a look at how content marketing will shift/progress into the new year. Thoughts: A few of the highlighted trends caught my eye, specifically #2 – “Content marketing will become inextricably linked with social media marketing” and #5 – “The reputation of guest blogging as a content marketing strategy will be repaired”. It is hard to argue with #2, as this trend continues to grow seemingly month to month.

However, #5 is an item that is important here on ShoreBranding.com. We have openly embraced guest posts in the past, but willingness to do so weakened in the second half of 2014.

Again, if you are interested in being a guest writer here on the site, please just let me know via our (or reach out via email / social media). Infographic credit: USA Today February’s ‘Pin of the Month’ takes one last look at this year’s Super Bowl advertising.

While many were busy watching the Seahawks bury the Broncos in Super Bowl XLVIII, a number of others were waiting for the commercial breaks to rate the ads. This month’s infographic is from, and and summarizes the results from the USA Today Ad Meter, an annual look at the best Super Bowl ads since 1989. The past two years have brought in the public’s opinions into the polling and you see the results above. This past weekend’s Super Bowl was the most watched event in television history, with over 112 million viewers tuning in!

With the growing popularity of the NFL and a match-up of the two #1 seeds, there was a lot of talk about how good of a match-up it would be. Well, the game itself didn’t pan out (for the Broncos at least), but the viewership numbers certainly eased the minds of the marketing teams that spent a good penny to advertise during the game. Here are my personal favorites from the game, with a few comments for each, along with a few additional ads towards the end – two that I didn’t like and two that caught my attention well before kickoff of the Super Bowl. Sunday Musings w/ Shore Branding – The Super Bowl Edition! (Photo credit: MixedNutsAndLove.deviantart.com) Welcome to a Super Bowl themed #SundayMusings w/ Shore Branding, the top branding and digital marketing stories from the past week, all of which revolve around today’s Super Bowl here in the US. #1 – “ ” – via NFLCommunications.com Premise: The NFL announced their digital plans for Super Bowl XLVIII and it includes the use of NFL.com, SuperBowl.com, a lot of mobile content, and a number of other features – many of which are largely seen or portrayed as being ‘fan-friendly’. Thoughts: The NFL has slowly but surely transitioned to digital elements over the past handful of years and this year seems to be a heavy turning point towards mobile.

The league’s (very different) partnerships with Verizon and Fox are bringing a whole new viewing experience for the game, as well as providing a ton of content for fans to obsess over leading up to today’s game. I’m not sure if they have done this in the past, largely because I didn’t have a vested interest in the game like I do this year, but I thought it was a great idea to allow fans to download the official game program to your tablets. ($1.99 on Google Play). Happy New Year / 2014!

(Photo credit: Pinterest User: GeekyGoddess626) Happy New Year / 2014 everyone! I hope you have a great year ahead of you! This year on ShoreBranding.com we’ll continue with the weekly #SundayMusings, will be putting together several more “Tips” articles, and putting more “Brands in Focus”.

Look for those in the coming days and weeks ahead. For the first #SundayMusings of 2014, I have broken this up into two parts: reflecting on 2013 and looking forward to 2014. Here are this week’s top branding and digital marketing stories: #1 – “ ” – via AdWeek.com Premise: AdWeek put together a list of the most read stories from the site in 2013, with links to each in case you may have missed any of them.

The most read story of the year – Crest and Oral-B’s Halloween ad with the kids’ reactions (similar to the AT&T ads). Thoughts: No surprise to see the Crest ad at or near the top of the list, along with stories from the Super Bowl, and AT&T’s ads from this past year with the children at the roundtable. There are also several countdown articles within this countdown (most beloved brands, top ads) to take a look through as well. There are several, fantastic advertising and branding stories in here. What will you remember most from 2013?

Avira Internet Security 2013 Key Valid Until 2020 Raritan more. I’m going to say the AT&T ads and the Geico ‘Hump Day’ ad.